首页|由美而乐:人的发展视角下乡村旅游从业者审美幸福感研究

由美而乐:人的发展视角下乡村旅游从业者审美幸福感研究

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共产主义的终极目标是人的自由而全面发展,中国传统文化视域下的最高人生理想是超越功利的自然审美之境.审美,作为充实主体情感、激发生命活力和促进全面发展的感性存在,已然活跃于乡村旅游的现实情境.乡村旅游从业者若想自身抑或是使游客"观照神与美",先需自身"似神而美",其在审美意境中的幸福感知既表现为对日常生活审美化的肯定性感受,亦表现为理欲交融的审美愉悦.文章基于人的发展视角,依托认知神经美学与空间设计美学原理,以安徽西递、宏村为案例地,采用实地调研、扎根理论与回归分析等研究方法,探究旅游驱动下乡村旅游从业者审美诞生并向审美幸福感转变的过程和机制.研究发现:乡村旅游从业者审美表现为审美观念判断、审美体验感知与审美设计能力3个方面,且其审美诞生的关键因素是旅游情境中其内在认知方式的变化,即从一般认知模式转变为审美认知方式.乡村旅游从业者的审美幸福感主要源于空间美学设计的徽派协调性感知、元素多样性感知、徽派典型性感知和设计新颖性感知,且其审美幸福感的诞生有助于推动知、情、意相协调的人的自由而全面发展,从而检验旅游的人本价值与人的发展目标实现.
From Aesthetic to Well-being:Research on the Aesthetic Well-being of Rural Tourism Practitioners from the Perspective of Human Development
The ultimate goal of communism is the free and all-round development of human,and the highest ideal of life from the perspective of traditional Chinese culture is a natural aesthetic realm that transcends utilitarianism.Aesthetics constitutes a perceptual domain that enriches the subject's emotions,stimulates life vitality and promotes all-round development,and is an important consideration in rural tourism.If rural tourism practitioners intend to provide tourists with experiences that lead them to"contemplate God and beauty",they need to be"god-like and beautiful"first,and their perception of well-being from the perspective of aesthetics is not only an affirmative experience of the aestheticization of daily life,but also the aesthetic pleasure derived from the integration of reason and desire.In the current study,on the basis of the integration of aesthetic education with rural revitalization and the perspective of human development,and relying on the principles of cognitive neuroaesthetics and spatial design aesthetics,Xidi and Hongcun in Anhui province were examined as case studies.Field research,grounded theory,and regression analysis were used to explore the approaches and mechanisms employed by rural tourism practitioners,from the rise of aesthetics to the emergence of aesthetic well-being derived from the aesthetic perception of spatial design,paying attention to the process of discovering,perceiving,and creating beauty,and the realization of the ideal characteristics of beauty in the context of tourism.The results revealed that the aesthetic performance of rural tourism practitioners exhibited three aspects:notions and judgments of aesthetics,perceptions and experience of aesthetics,and the creation and design of aesthetics.Additionally,a key factor in the emergence of their aesthetics was found to be the transformation of their own cognitive mode and the change in their own interests and needs driven by tourism.Rural tourism practitioners in the early stage of the industry had utilitarian motives,and paid attention to"business".In the middle and late stages,rural tourism practitioners focused on improving their own spiritual shackles,to meet"poetic"goals.In this transition,practitioners'internal cognitive mode changed from a general cognitive mode to an aesthetic cognitive mode,which specifically manifested in the neuroaesthetics perspective of the module of"perception mode centrum+[meaning centrum]+affirmative emotion centrum"of the aesthetic cognitive nervous chain.The aesthetic well-being of rural tourism practitioners mainly stems from Huizhou style unity perception,element variety perception,Huizhou style typicality perception and design novelty perception,with dynamic relationships between these factors.The emergence of aesthetic well-being among rural tourism practitioners reflects the development of the individual as the subject of aesthetic personality,and the free and all-round development of human who enrich their individual emotional state and promote the coordination of knowledge,affection and meaning.This represents an example of the realization of the humanistic value of tourism,the ultimate significance of rural revitalization,and the realization of human development goals.

rural tourismhuman developmentcognitive neuroaestheticsspace design aestheticsaesthetic well-being

刘佳、王海凤

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中国海洋大学管理学院,山东青岛 266100

中国海洋大学海洋发展研究院,山东青岛 266100

乡村旅游 人的发展 认知神经美学 空间设计美学 审美幸福感

国家社会科学基金

21BGL021

2024

旅游学刊
北京联合大学旅游学院

旅游学刊

CSTPCDCSSCICHSSCD北大核心
影响因子:2.013
ISSN:1002-5006
年,卷(期):2024.39(6)