Research on Tourism Online Video:Progress,Themes,and Trends
More and more consumers are using online video platforms to obtain tourism information and experience through online videos.With the market's development,destination management organizations have also shifted their focus to the marketing of online videos,with some destinations becoming famous overnight.Video has become a crucial intermediary between users and travel destination management organizations.As the application of online video in tourism grows,scholars in tourism and hotel studies have gradually turned their attention to this significant field.However,there is still a global lack of literature reviews in this area,and the related concepts are not clearly defined.Based on the existing research,this paper primarily focuses on non-live tourism online videos,which are produced in advance and then released on network platforms.Compared to live video,this type of video offers a distinct psychological space for the audience and a different mechanism of influence.Moreover,such videos have a vast user base and significant potential to promote tourism development.Therefore,it is essential to discuss these videos and analyze their research status and practical applications to leverage them more effectively.For this purpose,this paper collected 360 articles on video and tourism from Scopus and CNKI,employing CiteSpace 5.7.R5 and VOSviewer 1.6.18 software to analyze the articles,including literature sources,citation and co-citation relationships,keyword co-occurrence,and clustering analysis.The findings reveal that related research received considerable attention in 2008,with a rapid increase in 2016-2017 and 2020-2021.A significant number of articles have been published in important tourism journals.In this paper,content analysis is further utilized to organize the literature's content and theories,refine research topics,theories,and methods,and summarize the overall situation and future trends of current research.This paper categorizes the existing research on tourism online videos into three perspectives:online video production,the use of tourism management&marketing,and audience influence.It also subdivides these into six research directions under different backgrounds to construct a research framework for online video.Regarding online video production,it is divided into three aspects:online prefabricated video making,online video platforms,and video enhancement experience technology.In the context of tourism management&marketing,it is categorized into two aspects:online video management and online video application during COVID-19.Concerning audience influence,previous research is divided into two parts:user experience and user-generated video.In terms of theoretical application,past research has primarily employed reasoned action theory,destination image-related theory,interaction theory,S-O-R theory,and media-related theory.Regarding method application,previous studies have mostly utilized qualitative research,while quantitative research and mixed-methods research also constitute a significant proportion.Based on this,the paper proposes future research prospects,including four aspects:related concepts and theories of online video,research perspective,detailed studies on online video production,and interaction between marketing stakeholders.This aims to provide guidance for related research and future tourism practice.
NETL
NSTL
万方数据
