首页|社会-物质视角下旅游与传统手工艺可持续发展——以东莞莞香为例

社会-物质视角下旅游与传统手工艺可持续发展——以东莞莞香为例

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旅游业的发展为传统手工艺的保护、振兴和传承提供了新的场景和机遇,但现代化与商品化下的原材料与生产技艺创新可能与其原本的物质性形成张力和矛盾.文章从社会-物质视角出发,以东莞传统手工艺莞香为研究对象,探讨旅游地建设与旅游业发展情境下传统手工艺可持续发展的机遇与挑战.通过对沉香文化博物馆、牙香街、莞香小镇等旅游场景下现代莞香种植、加工与贸易的参与式观察以及对30位行动者的深度访谈,研究揭示了传统手工艺作为重要的物质本身如何在与旅游结合发展过程中得以振兴与改变,以及由其物质性产生的争议和矛盾.研究发现:1)莞香结香时间长、结香条件苛刻和自带独特的香味等物质特点使其生产离不开东莞的地理环境、地方香农总结的特定技艺,莞香生产与制作的传统手工艺成为东莞的国家级非物质文化遗产;2)旅游地建设背景下,与旅游相结合的发展使得莞香相关技艺、文化和产业得以振兴,并在其商品形式、制作技艺、传承场景和香市贸易上产生了符合旅游需求与现代生产的创新与转变;3)莞香的物质特点引发了关于植物保护与开采、质量与效率、独特性与标准化、具身性与品质和价值等一系列矛盾,对莞香的可持续发展产生挑战.文章引入新物质主义哲学思想下的物质性概念深化了文旅融合背景下的传统手工艺研究,揭示了物质性对其保护、传承与发展的独特作用,有助于在实践上推动莞香的可持续发展.
Tourism and the Sustainable Development of Traditional Handicrafts from a Socio-material Perspective:A Case Study of Dongguan Guanxiang
The development of the tourism industry provides new scenarios and opportunities for the protection,revitalization,and inheritance of traditional handicrafts.However,the innovation of raw materials and production techniques driven by modernization and commercialization may create tension and contradictions with their original materiality.This article focuses on the traditional handicraft of Guanxiang in Dongguan and discusses the opportunities and challenges of sustainable development of traditional handicraft under the context of tourism place construction and tourism development,from a socio-material perspective.Through in-depth interviews with 30 actors and participatory observation of the planting,processing,and trade of Guanxiang,it reveals how traditional handicrafts,as important material entities,are closely linked to local economy and local culture through their materiality.In this process,the transformation and innovation of traditional handicrafts and the controversies and contradictions arising from their materiality are also examined.The study found that:1)the long incense formation temporal cycle,harsh incense formation conditions,and unique aroma of Guanxiang make its production inseparable from Dongguan's geographical environment and the specific skills mastered by local farmers.Guanxiang has become a local symbol and has formed Guanxiang culture,including customs related to fragrance,various uses and practices around its aroma,etc.2)The combination with tourism development has revitalized the Guanxiang-related rechniques,culture,and industry,and has produced innovations and transformations in its product form,production techniques,inheritance scenarios,and fragrance market trade that meet the needs of tourism and modern production.3)The material characteristics of Guanxiang have triggered a series of contradictions related to plant protection and incense extraction,quality and efficiency,uniqueness and standardization,embodiment experience,quality and value,which pose challenges to the sustainable development of Guanxiang craft industry.By introducing the concept of materiality under the philosophy of new materialism,this article deepens the research on traditional handicrafts under the background of cultural tourism integration,reveals the unique role of materiality in their protection,inheritance and development,and promotes the sustainable development of Guanxiang in practice.

traditional handicraftsthe integration of culture and tourismmaterialitysustainable developmentsocio-material perspective

黄兆晖、李劼、徐红罡

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中山大学旅游学院,广东珠海 519082

旅游可持续智能评测技术文旅部重点实验室,广东珠海 519082

传统手工艺 文旅融合 物质性 可持续发展 社会-物质视角

国家自然科学基金项目&&

4210122842271242

2024

旅游学刊
北京联合大学旅游学院

旅游学刊

CSTPCDCSSCICHSSCD北大核心
影响因子:2.013
ISSN:1002-5006
年,卷(期):2024.39(7)