The"Folded"Place:The Media Logic of Producing"Pingti"Tourist Attractions and Its Social Impact
Discovering and exploring the"cheaper substitute tourist attractions",namely the"pingti"tourist attraction,has become a unique tourism phenomenon in recent years.Using cheaper substitute products has gained popularity and this attitude of consumption has also influenced tourism and the meaning of specific space.The in-depth study of cheaper substitute tourist attraction provides a typical case for understanding the production and value changes of tourist attractions under new technological conditions and social backgrounds.From the perspective of geographies of media and communication,this article attempts to study the changes in tourism behavior and aesthetics in the era of social media.Using the"Little Forbidden City in Guangzhou"as a case,this study collects multiple data through in-depth interviews and social media,and analyses the characteristics,production,and human-place relationships of cheaper substitute tourist attraction.The study has found that firstly the so-called cheaper substitute tourist attraction is presented in social media as the re-aestheticization of everyday life and it provided stages for the tourists'performance.Secondly,the production of cheaper substitute tourist attraction follows the logic of"imitation"in three aspects.Thirdly,influenced by the logic of social media,tourists select the elements of space to determine the value of space based on its suitability for media presentation,and then adapt the meaning of space through performances in tourism.In the popularity of cheaper substitute tourist attraction,a variety of different places are"folded"and become homogenized.Travel has become one of the most important ways to achieve the so-called"curatorial lifestyle",and the new trends in tourism aesthetics reflected by the popularity of cheaper substitute tourist attractions cannot be ignored.
copysites"pingti"tourist attractionsthe mediatization of societythe consumption of signwanghongmedia logic
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