首页|数字经济与旅游企业韧性——基于制度环境与股权集中度的调节效应研究

数字经济与旅游企业韧性——基于制度环境与股权集中度的调节效应研究

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面对当前复杂的外部形势和数字经济发展浪潮,旅游企业如何主动对接数字经济进而增强韧性能力以适应外界变化,不仅关系自身生存发展,也牵涉旅游业高质量发展.文章利用2008-2021年我国35家上市旅游企业样本数据,探讨了数字经济对旅游企业韧性的影响.研究发现:1)数字经济显著提升了旅游企业韧性水平,该结果经过稳健性和内生性检验后依旧成立;2)制度环境和股权集中度作为旅游企业发展的内外影响因素,对于数字经济提升旅游企业韧性的作用效果存在显著调节作用,处于制度环境较好区域和股权集中度较低的旅游企业,数字经济对旅游企业韧性的促进效果越强;3)异质性分析表明,处于上升阶段和较低市场优势地位的旅游企业更倾向于利用数字化成果提升其韧性水平.因此,旅游企业应综合考虑自身发展情况和外部环境条件,积极构建敏捷、灵活的数字智能组织以降低风险带来的负面影响.
Digital Economy and Resilience of Tourism Enterprises:A Study on the Moderating Effect of Institutional Environment and Equity Concentration
Tourism enterprises are highly sensitive to changes in their external environment.In particular,they are extremely vulnerable to the impact of uncertain external events.As a key ability to prevent and defuse risks,resilience has gradually become an important issue within the tourism discipline.The resilience of tourism enterprises to the ability to maintain growth and stability in order to resist pressure and adapt to their complex and changeable environment.The development of tourism companies has been hit hard during the past few years following a series of events frequently leading to uncertainty,such as geopolitical conflicts and global public health crises.Following the recent wave in the development of digital economies,however,many tourism enterprises have achieved growth against this trend through digital means,which provides a new perspective for tourism enterprises to improve their resilience to resist future shocks.At present,few studies have explored the effect of the digital economy from the micro perspectives of tourism enterprises.In addition,most tourism resilience studies are still concerned with the macro perspective of the tourism economy.Therefore,this paper uses the sample data provided by 35 listed Chinese tourism enterprises from 2008 to 2021 to discuss the impact of the digital economy on the resilience of tourism enterprises.At the same time,as the digital economy is a new economic form,its impact on the resilience of tourism enterprises is considered as the result of its penetration from the overall environment into the micro perspectives of individuals.Therefore,both the tourism enterprises'external development environment and differences in their internal ownership structures will affect the efficiency of digital economy channels.Hence,this paper also analyzes the influence of external development environments and internal ownership structures on the efficiency of digital economies.In addition,this paper tests the heterogeneity of the role of digital economies in improving the resilience of tourism enterprises according to the tourism enterprises'main characteristics.The results showed that:1)The digital economy significantly improves the tourism enterprises'level of resilience,and the findings are still established following robustness and endogeneity tests;2)The institutional environment and equity concentrations in the development of tourism enterprises have a significant adjustment effect on their level of resilience.In tourism enterprises with good institutional environments and low equity concentrations,the stronger the effect of the digital economy,the stronger the resilience of tourism enterprises;3)Heterogeneity analyses show that emerging tourism enterprises and those with a low market advantage are more inclined to use digital results to improve their level of resilience.Therefore,with the help of the favorable situation of digital economic development,improving the tourism enterprises'dynamic capability to avoid and resolve risks has become an inevitable requirement for their high-quality development.Hence,tourism enterprises should comprehensively consider their own development situation and external environmental conditions,actively use digital means to integrate touristic elements and resources,optimize organizational structures,and build light,agile,and flexible digital intelligent organizations to reduce the negative impact of external operational risks.

digital economyresilience of tourism enterprisesinstitutional environmentequity concentration

生延超、谭左思、徐珊、王瑞雪

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湖南工商大学公共管理与人文地理学院,湖南长沙 410205

安徽师范大学地理与旅游学院,安徽芜湖 241000

数字经济 旅游企业韧性 制度环境 股权集中度

国家社会科学基金项目湖南省社会科学基金项目河南省软科学研究项目

20FJYB04822YBA162242400411151

2024

旅游学刊
北京联合大学旅游学院

旅游学刊

CSTPCDCSSCICHSSCD北大核心
影响因子:2.013
ISSN:1002-5006
年,卷(期):2024.39(9)