Digital Placemaking of Tourism Resorts from the Perspective of Geographies of Media and Communication:A Case Study of the Aranya in Qinhuangdao,China
As China's tourism industry continues to transform,the leisure and resort sectors are developing rapidly.Resorts in particular are emerging as important destinations that cater to tourists'daily needs and provide in-depth travel experiences.Digital media has played a crucial role in shaping the image of tourist resorts,promoting destination marketing and forming a sense of place identity.To construct a logic model of tourist resort digital placemaking,the study applied the theoretical framework of geographies of media and communication and chose Aranya of Qinhuangdao,China as a research focus.Through field research,semi-structured interviews,and comprehensive analysis of network text,the operational logic and mechanisms of digital placemaking in tourist resorts were examined from four aspects:representation shaping,relationship construction,connection methods,and power game.The research has four major findings.First,it found that through the use of digital media,the tourist resort space is increasingly divided into diverse and complex spaces,such as real space and virtual space.Under the influence of digital media,the landscapes,holiday products and cultural symbols are no longer just material elements that satisfy the physical experience of tourists,but also important representations of the spiritual and cultural needs of tourists to use social platforms for self-presentation.Aesthetics-based representation of virtual and real spaces is more aligned with tourists'digital,media-driven travel experience needs.Second,the digital media impacts tourists'imagination and emotional connections with the resort,and online virtual communities construct new social relationships.Digital media has also made it possible for the construction of social relationships to transcend the limits of time and space.Third,digital technology has changed the interactive relationship between resorts and tourists.Virtual space has become an important vehicle for tourists to experience and participate in the construction of local meanings.Tourists can build emotional connections to distant places by wandering and imagining in digital virtual space,but they can also experience disappointment upon arrival.Therefore,resort managers need to balance the'online perception'and'on-site experience'of tourists.Finally,in the interaction between the virtual and real space,only by mobilizing the participation of multiple stakeholders in the construction of place meaning,through a combination of top-down and bottom-up approaches,can resorts achieve value identification.Digital media,represented by social media,has been widely involved in the process of local meaning construction.The development of tourist resorts in the new era,which integrates leisure and daily life,faces various opportunities and challenges brought about by the digital media.This research expands the application of geographies of media and communication theory in tourism.The findings can serve as a reference for the scientific planning,marketing,and sustainable development of tourism resorts in the digital media era.
geographies of media and communicationdigital placemakingtourism resortAranya resort
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