Is Tourism Alienated into Checking-in Internet-famous Places?A Study on Users'Tourism Experience Cognition in the Context of Social Platforms
Social platforms have become an important information source for the public to understand the world.Taking the Xiaohongshu platform as a typical case,this article primarily focuses on the impact of the discourse that takes place on social platforms on the tourism cognition of users.Research shows that social platforms construct the significance and legitimacy of the behavior of checking-in internet-famous places via the directivity of discourse,making it an increasingly common tourism practice.Regarding the specific performance of this behavior,the tourism section on Xiaohongshu presents a discourse framework comprised of recommending a place and checking-in that place.These two aspects respectively represent the generation and relief of tension at the psychological level,and also constitute the production and consumption of symbols at the social and cultural level.Under the guidance of this discourse framework,communication via user interaction propels the internalization of the social relations,field rules,and ideology contained in the framework,thus constituting more sustainable discourse reproduction.In general,the world of discourse presented by the platform constructs an"imaginary community"among users'group,and thus causes their tourism cognition gradually become the same.Even if some creative new topics and expressions may be generated in this process,only the specific symbols of the spectacle and their meanings are changed.Nevertheless,they remain included in the two-facet discourse framework,thus reconfirming the overall meaning of this discourse.Consequently,platform users'cognition of tourism experience is alienated,which is particularly manifested in the trend from the pursuit of on-site experience to the extreme consumption of symbols and social media spectacles.Specifically,tourism motivation is moving toward checking-in internet-famous places,and the evaluation criterion of tourism destinations is moving toward the performance of a spectacle on social media.Furthermore,on-site tourism experience is simply becoming a photographic recording experience,and tourism satisfaction is moving toward extreme like or dislike via the fulfillment and nonfulfillment of the aim to checking-in,respectively.The end of this article also provides a discussion on the influence of the discourse between related fields,which are found to support each other and give each other legitimacy,thus forming the mutual recognition of discourse meaning.Finally,it is reemphasized that the topic discussed in this article,namely the alienation of the cognition of tourism experience by checking-in internet-famous places,has two premises.The first is the"temporality"of this phenomenon,which indicates that this phenomenon has a certain background of current era,and the second is the"collectivity"of this phenomenon,which indicates that this phenomenon depends on the special context of the internet social platform,thus forming a collective understanding of a specific group.Thus,the understanding of this phenomenon must be placed in the social and historical process,in order to discover the general and special nature of this phenomenon.
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