首页|基于虚拟行为实验的景区旅游线路设计方法研究

基于虚拟行为实验的景区旅游线路设计方法研究

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景区旅游线路设计对提高游客体验和提升景区规划管理水平具有重要价值,并一直是旅游业界和学术界关注的热点问题.文章基于虚拟地理实验和最大旅游效益原则,以景区演艺节目时间调整为切入点,设计实验场景,采用虚拟行为实验方法,探讨景区旅游线路设计的新思路和新方法.文章以清明上河园景区的空间场景及演艺节目为例,开展实验研究.结果表明:1)虚拟旅游场景中,游客仍然追求最小的旅游时间比和最大的信息收集量的目标;2)演艺节目优化场景下,旅游时间比、节目观看完整度和观看率等指标,均优于实际节目场景;3)虚拟行为实验方法在景区线路设计中具有可行性和合理性.该研究不仅丰富了旅游线路设计的理论方法,同时,也拓展了旅游地理学的虚拟空间人地关系研究领域,为旅游地景区规划管理水平提升提供了实践参考.
Research on the Method of Scenic Route Design Based on the Virtual Behavior Experiment
Scenic route design is of great value for improving the tourist experience and enhancing the planning and management level of scenic spots,and has always been a hot issue for the tourism industry and academia.As the core task of tourism planning,scenic route design is of great significance for improving the quality of tourism products.Under the constraints of tourist route attractiveness,time,and capital,how to maximize the benefits of the tourism experience is the core issue of scenic route design.Based on the virtual geography experiment and the principle of best tourism benefit,this study designed the experimental scenes by taking the time adjustment of performing arts programs in scenic spots as the entry point,and adopted the virtual behavior experiment method to explore new ideas and methods of scenic route design in scenic spots.Taking the space scene and performing arts programs of the Millennium City Park as an example,experimental research was carried out.First,the virtual scenic spots were built by using Unity-3D,3D-MAX,CityEngine,and other software based on virtual reality technology and human-computer interaction technology.Then,two differentiated experimental scenes were designed by adjusting the performance time of scenic spots considering factors such as tourism preference,time constraints,and scenic program schedule.Experimental scene 1 was consistent with the schedule of the real scenic spot program.According to the principle of best tourism benefit(minimum travel time ratio and maximum information collection),experimental scene 2 was designed by adjusting the time of the performing arts programs to reduce travel time ratio,waiting time,and round-trip frequency,and to watch more performing arts programs.Furthermore,during the implementation phase of the experiment,subjects were recruited to ensure that they were familiar with the experimental content,were proficient in using the experimental equipment,and experienced the two experimental scenes in turn.Finally,the social network analysis model and spatio-temporal analysis methods were used to evaluate scenic routes.The results show that in the virtual tourism scene,tourists still pursue the goal of minimum travel time ratio and maximum information collection.In the performing arts program optimization scene,indicators such as travel time ratio,program viewing completeness,and viewing rate are better than in the real program scene.Through the analysis of social networks and the spatial-temporal behavior characteristics of tourists,we can not only analyze the internal relationship of tourists'choice of scenic spots but also analyze the objective behavior characteristics of tourists'experience of each scenic spot,to determine the rationality of the design of performing arts programs in the virtual behavior experiment.The virtual behavior experiment method is feasible and reasonable in scenic route design.This study not only enriched the theoretical methods of scenic route design,but also expanded the research field of human-land relationship in the virtual space of tourism geography,providing a practical reference for improving the planning and management level of scenic spots.

scenic route designprinciple of best tourism benefitvirtual experimentscenic programthe Millennium City Park

刘欢、翟石艳、潘俊业、冯雨柯、闫培雪

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河南大学地理与环境学院,河南 开封 475004

河南大学黄河中下游数字地理技术教育部重点实验室,河南 开封 475004

景区线路设计 最大旅游效益原则 虚拟实验 景区节目 清明上河园

2024

旅游学刊
北京联合大学旅游学院

旅游学刊

CSTPCDCSSCICHSSCD北大核心
影响因子:2.013
ISSN:1002-5006
年,卷(期):2024.39(12)