Anchoring Relationships:Path Innovation in News Consumption Research in the Digital Environment
The development of internet platforms and digital technology has empowered audiences to become important actors in the news ecosystem,leading to the audience turn in news research.The audience's news consumption is influenced by multiple factors including context,platform,content,and behavior,posing a challenge for the traditional research focusing on audience measurement under the perspective of media evo-lution.Therefore,current news consumption research can be conducted from two relational perspectives.The first follows a structure-culture path to research the audience's"news menu"by describing its combination,associating it with audiences'daily life,and focusing on the mechanism and significance of its formation.In this case,news consumption,which is not viewed as a subfield of news research only,is further connected with macro issues including social structure and change.The second interprets the audiences by placing them in the cycle of news production and consumption.It focuses on the role of the news consumption in the pro-duction and consumption ends,the mutual construction between news consumptions,and the reverse rela-tionship between news consumption and production.Besides,empirical studies should be conducted based on local contexts from the relational perspective.
audiencenews consumptionaudience measurementnews menunews production
万方数据
维普
