The International Dissemination of Chinese Literature and Art:Course,Opportunities and Innovative Pathways
The ideology of Chinese literature and art has consistently upheld the principle that"literature and art are for the people".The international dissemination of Chinese literature and art has evolved from an inter-nalized and spontaneous development to an externalized and conscious one.It is not only a significant path-way for enhancing China's cultural soft power,but also a key means of promoting global cultural diversity and richness.With the rapid advancement of emerging media,the audience of the dissemination has expanded from Western elites to the general public,necessitating the analysis of the target audience's demands and popular aesthetic trends.With new forms of production and audiovisual dissemination,emerging media has enhanced the effectiveness of China's international literature and art dissemination.However,the dissemina-tion needs innovative pathways.It should be deeply integrated with emerging media technologies,for if digi-tal art can evoke a"digital aura",it will significantly improve the audience's aesthetic experience.Besides,Western cultural hegemony should be broken to establish a new order of international cultural exchange and construct an international dissemination system of literature and art.Further,the service should be innovated by focusing on users instead of producers,with a clear goal that the dissemination should serve local audi-ence.Finally,only by embedding international cultural dissemination into a global communication platform can extensive and meaningful connections be made.
dissemination of literature and artinternational disseminationthe ideology of Chinese literature and artdigital aura
万方数据
维普
