Study on the Operation Mode of Rural E-commerce We-Media in Gansu Province
With the continuous upgrading of Internet technology,the rapid rise of e-commerce we-media has strongly promoted the development of rural e-commerce,and is also an important boost to rural revitalization.Farmers in Gansu have high expectations on e-commerce we-media sales,and the traffic of representative ac-counts for short video we-media continues to rise,and rural e-commerce in the province is booming.However,there are also some problems,such as the low overall scale of e-commerce we-media enterprises,lack of profes-sional talents,weak brand awareness,neglect of content operation,insufficient frequency of live broadcast,low re-turn on live broadcast,and low income of farmers,etc.Based on the above situation,this paper analyzes and ex-plores their operation mode.
NETL
NSTL
万方数据
