摘要
随着互联网技术的不断升级,电商自媒体行业快速崛起,有力促进农村电商的发展,更是乡村振兴的重要助力.甘肃农户对电商自媒体销售期望值高,短视频自媒体代表性账号流量持续上升,省内农村电子商务蓬勃发展,但也存在诸如电商自媒体企业总体规模偏低、缺乏专业人才、品牌意识不强、忽视内容运营工作,直播次数不足、直播收益低、农户收益少等问题,针对以上现状对其运营模式进行分析、探究.
Abstract
With the continuous upgrading of Internet technology,the rapid rise of e-commerce we-media has strongly promoted the development of rural e-commerce,and is also an important boost to rural revitalization.Farmers in Gansu have high expectations on e-commerce we-media sales,and the traffic of representative ac-counts for short video we-media continues to rise,and rural e-commerce in the province is booming.However,there are also some problems,such as the low overall scale of e-commerce we-media enterprises,lack of profes-sional talents,weak brand awareness,neglect of content operation,insufficient frequency of live broadcast,low re-turn on live broadcast,and low income of farmers,etc.Based on the above situation,this paper analyzes and ex-plores their operation mode.
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