Analysis of Cold Chain Logistics Service Quality of Fresh Agricultural Products Based on Kano Model
The consumption of fresh agricultural products in China continues to upgrade,and the demand for cold chain logistics services shows an explosive growth.However,cold chain logistics services still have problems such as low customer satisfaction and poor experience.The cold chain logistics service quality of fresh agricultural products is studied,and the evaluation index system of cold chain logistics service quality of fresh agricultural products is established by SEVRQUAL model and LSQ model.Through empirical research,based on the Kano model and the Better-Worse coefficient distribution diagram,the cold chain logistics service quality elements of fresh agricultural products are analyzed,and the key factors affecting the cold chain logistics service quality of fresh agricultural products are obtained.Finally,specific suggestions are put forward,which is of great signifi-cance to comprehensively promote rural revitalization.
cold chain logisticsservice qualityfresh agricultural productsKano model