Exploration on the Reform of Practical Teaching of Marketing Major Based on the Training Goal of Applied Talents:Take Lanzhou Technology and Business College as an Example
Under the goal of cultivating applied talents,how to cultivate new types of application-oriented talents suitable for the needs of society is a problem that many applied undergraduate universities urgently need to con-sider and solve.This paper analyzes the current situation of practical teaching in the marketing major of Lanzhou Technology and Business College.Through the investigation of the social demand for marketing professionals,the paper explores the practical teaching reform path of"Sales Strategies"and"Comprehensive Simulation Experi-ment of Marketing",so as to provide reference for marketing professional practice teaching.