Deep Role:Research on Micro-labor Practice of Young Women's Entrepreneurship and Employment in Platform Economy
The rise and development of short videos in the era of digital economy has encouraged young female anchors at the bottom to create short videos and live streaming to achieve flexible employment and income generation.In the traffic society,the platform uses data algorithm as a tool to implement differentiated traffic distribution means,so that young female anchors form the imagination of fairness of the platform algorithm,but also become besieged"traffic people".In order to convert traffic into income,young female anchors focus on the goal of mobilizing the emotional input of users and consumers in the production and output of short video content,strengthen personalized labels and personalization,create emotions and identity,and perform gender roles.Young female anchors show the characteristics of authenticity on the short video platform through the way of deep playing,and then open up the sinking market,practicing the logic and imagination of individual freedom.
algorithm powerflow societyemotional laboryoung anchorwomanentrepreneurship and employment
NETL
NSTL
万方数据
