From Meme to Sandbox Creation:A Study of Meme Reproduction in New Media Literature and Art
Dawkins developed the idea of a"meme"as a"cultural replicator,"drawing comparisons to the idea of a"biochemical replicator"of genes.Its significance extends beyond the purview of conventional cultural psychology and offers a fresh viewpoint for the field of research now devoted to network culture as well as new media literature and art.As a result,the related domains of production and criticism have given memes a lot of attention,from which meme culture and memetics research have emerged.Meme reproduction,which depends on meme culture,is another phenomenon in the contemporary output of new media literature and art.Meme re-production subverts the conventional role relationship between literary and artistic activities by iterating and in-carnating the production subject and creating its own distinct hypertext aesthetics principles and literary and ar-tistic reproduction techniques.Meme reproduction is a creative activity that takes the form of a discrete sandbox and contributes to the integration of hypertext literature immersion and interactivity in specific literary and artis-tic practices.It also offers a new example of the relationship between media and subjects in the field of new media literature and art,as well as a potential new aesthetic paradigm.
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