从梗文化到沙盒式创作:新媒介文艺的模因再生产现象研究
From Meme to Sandbox Creation:A Study of Meme Reproduction in New Media Literature and Art
朱守涵1
作者信息
- 1. 杭州师范大学人文学院,浙江 杭州 311121
- 折叠
摘要
"模因"是道金斯参照基因的"生化复制因子"概念提出的"文化复制因子"概念,其含义超越了传统文化心理范畴,为当前网络文化和新媒介文艺研究提供了新的视角.因而,模因也受到相应创作、批评领域的广泛关注,继而衍生了模因文化和模因学研究.当前新媒介文艺的生产中也存在一种依托模因文化的模因再生产现象,通过生产主体的迭代和化身,模因再生产突破了传统的文艺活动角色关系,形成了 自身特有的超文本美学原则和文艺再生产方式.在具体的文艺实践中,模因再生产促成了超文本文学沉浸感与交互性的统合,在创作上则表现为一种离散的沙盒式创作活动,为新媒介文艺场域媒介、主体间的关系提供了一个新奇的样本,也提供了一种新的审美范式的可能.
Abstract
Dawkins developed the idea of a"meme"as a"cultural replicator,"drawing comparisons to the idea of a"biochemical replicator"of genes.Its significance extends beyond the purview of conventional cultural psychology and offers a fresh viewpoint for the field of research now devoted to network culture as well as new media literature and art.As a result,the related domains of production and criticism have given memes a lot of attention,from which meme culture and memetics research have emerged.Meme reproduction,which depends on meme culture,is another phenomenon in the contemporary output of new media literature and art.Meme re-production subverts the conventional role relationship between literary and artistic activities by iterating and in-carnating the production subject and creating its own distinct hypertext aesthetics principles and literary and ar-tistic reproduction techniques.Meme reproduction is a creative activity that takes the form of a discrete sandbox and contributes to the integration of hypertext literature immersion and interactivity in specific literary and artis-tic practices.It also offers a new example of the relationship between media and subjects in the field of new media literature and art,as well as a potential new aesthetic paradigm.
关键词
模因/模因再生产/新媒介文艺Key words
meme/meme reproduction/new media literature and art引用本文复制引用
出版年
2024
NETL
NSTL
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