Crossover and Integration:Short Video Ideological and Political Education——Exploration and Practice of Online Cultural Education Brand in Colleges and Universities from the Perspective of Ideological and Political Education
As an extension of culture in the Internet era,the network culture of colleges and universities plays a vital role in the ideological and political education system.According to the current network ideological and political work,relying on financial media,ways and means of network culture education is actively ex-plored.The network cultural education in colleges and universities needs to"adapt to the situation,advance ac-cording to the time and update according to the situation".It relies on the situation of"New Media+ ideology and politics",integrated deeply into the value-led and connotation requirements of"Establish morality and culti-vate talents"in the field of short video.The article tries to solve the embarrassing situation that the short video gains public popularity but is not given enough attention in the field of mainstream ideological communication,so as to better penetrate ideological and political education of the concept of into the internet with different voices.
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