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"大思政课"视域下高校短视频账号建设初探

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5G时代的到来催生了短视频平台的迅速发展,使其成为互联网原住民的青年一代获取信息和自我表达的重要平台。习近平总书记嘱咐广大思政工作者要与现实结合起来,善用"大思政课"开展教育教学。高校短视频账号应运而生的同时,面临着以流量为主的价值倾向、泛娱乐化的内容输出、意见领袖角色的缺乏、账号建设驱动力不足等现实挑战。如何运用高校短视频账号开展"大思政课"教育教学,是新时代的思想政治教育工作者不得不考虑的现实问题。为此,可以从四个维度探索高校短视频账号的建设:一是用价值导向驾驭技术实现教育目标;二是善用社会大教材丰富教育内容;三是塑造正面意见领袖角色提高教育实效;四是构建协同机制形成思政教育谱系。
Exploring the Construction of Short Video Accounts in Universities from the Pe rspective of"Great Ideological and Political Courses"
The arrival of the 5G era has led to the rapid development of short video platforms,making them an important platform for the young generation of indigenous people on the Internet to access information and express themselves.At the same time,short video accounts in colleges and universities have emerged as the times require,they are faced with realistic challenges such as value orientation based on traffic,extensive enter-tainment content output,lack of the role of Opinion Leader,and insufficient driving force for account construc-tion.How to use short video accounts in universities to carry out"big ideological and political courses"educa-tion and teaching is a practical problem that ideological and political educators in the new era have to consider.To this end,we can explore and strengthen the construction of short video accounts in universities from four di-mensions:Firstly,using value oriented technology to achieve educational goals;Secondly,make good use of so-cial textbooks to enrich educational content;Third,shaping the role of positive Opinion Leader to improve the effectiveness of education;The fourth is to build a collaborative mechanism to form a spectrum of ideological and political education.

short video accounts in universities"Great Ideological and Political Course"constructionnetwork education

付冰洋、刘伟、刘玉晨

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中南大学马克思主义学院,湖南 长沙 410083

高校短视频账号 "大思政课"建设 网络育人

中南大学研究生课程思政建设项目(综合研究类)(2023)

2023YJSKS002

2024

牡丹江大学学报
牡丹江大学

牡丹江大学学报

影响因子:0.14
ISSN:1008-8717
年,卷(期):2024.33(4)
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