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黑龙江农民专业合作社社员满意度影响因素分析

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通过对黑龙江省 60 个农民专业合作社 300 位社员进行问卷调查,并对数据进行整理、统计、分析,运用SPSS20 软件进行Logistic处理,分析合作社社员满意度影响因素,其结果表明:对合作社了解情况、对政府扶持政策了解情况、合作社规模、是否可以赊欠服务、提高社员收入能力、服务种类与频率、提高销售价格、提高产品质量、降低生产资料费用对合作社社员满意度影响显著,回归系数为正;不优秀的组织者、政府支持力度不强对其满意度影响显著,回归系数为负;其余因素对社员满意度影响不显著。据此结论,提出以下建议:加强政府对合作社的全方位支持与指导;规范合作社运营,提高社员凝聚力;提高合作社的规模化程度;增加合作社对社员服务项目,强化服务力度。
Analysis of Factors Affecting Satisfaction of Farmers'Professional Cooperatives in Heilongjiang Province
This paper statistically analyzes the data of 300 members of 60 farmers'professional coopera-tives in Heilongjiang Province,and uses SPSS20 software for Logistic processing to analyze the factors affecting the satisfaction of cooperative members.The results show that the cooperatives understand the situation and support the government.Understanding the situation,the size of the cooperative,whether it can owe the service,improving the income ability of the members,the type and frequency of the service,increaseing the sales price,improving the product quality,reducing the cost of production materials,have a significant impact on the satis-faction of the cooperative members,and the regression coefficient is positive;The government support and the government's lack of support have a significant impact on their satisfaction,and the regression coefficient is negative;their satisfaction with the factors is not significant.According to this conclusion,it is proposed to strengthen the government's all-round support and guidance to cooperatives,to regulate the operation of coop-eratives,improve the cohesiveness of members,to increase the scale of cooperatives and to strengthen policy recommendations for cooperatives on social service projects and strengths.

memberscooperativessatisfactioninfluencing factors

赵艳

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绥化学院,黑龙江 绥化 152000

社员 合作社 满意度 影响因素

黑龙江省哲学社会科学规划项目(2022)黑龙江省省属本科高校基本科研业务费项目(2023)

22GLE383YWF10236230112

2024

牡丹江大学学报
牡丹江大学

牡丹江大学学报

影响因子:0.14
ISSN:1008-8717
年,卷(期):2024.33(5)
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