A Study on Strategies for Improving Tourist Satisfaction in Shanghai Haichang Ocean Park
For theme parks,stabilizing the customer base,maintaining and improving tourist satisfaction are the key to improving their management level and promoting their high-quality development.This study focuses on Shanghai Haichang Ocean Park as the main research object,and explores the development status of Shanghai Haichang Ocean Park from the perspective of tourist satisfaction through field research and questionnaire sur-veys.Research has found that Shanghai Haichang Ocean Park currently faces problems such as incomplete pub-lic service infrastructure,poor employee service quality,and high prices for catering products.This study propo-ses strategies for improving tourist satisfaction in Shanghai Haichang Ocean Park to address the issues:firstly,continuously improving public service infrastructure;Secondly,enhancing service quality from multiple dimen-sions;Thirdly,actively adjusting catering strategies.
万方数据
维普
