Resonance and Conflict:A Preliminary Study on Digital Marketing Communication of AYAYI,a Super Realistic Digital Person
With the advent of the era of digital communication,traditional marketing has been evolving to-wards digitalization.This development is the inevitable result of the evolution of marketing communication in the background of the times.The emergence and practical application of digital marketing has changed the tradi-tional paradigm,and new thinking and new means have emerged.Virtual digital person is the representative product of the digital age.It means the advent of avatars different from real life.Its own digital,virtual and high plasticity coincides with the demands of digital marketing.At present,the participation of virtual digital people in digital marketing has become a new attempt of digital marketing.Taking the head virtual digital person AYAYI as an example,this paper explores the resonance,conflict and development path of the combination of virtual digital people and digital marketing,and summarizes the characteristics of aesthetic topics and reality dissociation.
digital marketingvirtual digital persondigital industrydevelopment pathAYAYI
万方数据
维普
