Dual Channel Sales Pricing Strategy for Public Welfare and Channel Preference
A two-channel sales model is constructed and the game analysis is carried out.The results show that consumers'trust in offline channels has a positive impact on the wholesale price and profit of producers(farmers)and the fixed price of unit products of offline retailers.Consumers'increased trust in offline channels has a negative impact on the fixed selling price and profits of public service anchors'products.Public welfare anchors should highlight their advantages in online sales and increase the profits of manufacturers.Manufacturers and offline retailers should continue to build consumer trust through brand promotion and increased product stickiness.
public welfare assistance to agricultureacceptance of offline channelshotelling modelconsumer channel preferences
国家科技期刊平台
NSTL
万方数据
