数字时代的情感资本主义及其批判
Emotional Capitalism in the Digital Era and Its Criticism
杨慧民 1李娜1
作者信息
- 1. 大连理工大学马克思主义学院(辽宁 大连116024)
- 折叠
摘要
作为一种将情感变为资本积累重要手段的资本主义新形态,情感资本主义是情感社会学兴盛、社会经济结构大变革和数字社会交往普遍化、社会关系商品化相耦合的产物,主要表征为情感的市场化、政治化、预设化和层级化.消费主义逻辑和情感的交织,使情感被资本逻辑所围猎、绑架和操控,促成了资本积累实现形式的持续性创新、政治统治方式的有序化转型和西方意识形态的具象化渗透.情感资本主义以消费主义逻辑粉饰资产阶级利益的伪普遍性,以情感统治的"后真相"性掩盖资产阶级统治的伪合法性,以情感劳动异化遮蔽资产阶级命运的伪永恒性,以情感拜物教掩饰颠倒的现实经济基础,以情感公众消解革命阶级的主体性,具有较强的隐蔽性、蛊惑性、虚假性和欺骗性特征和鲜明的资本主义意识形态属性,必须加以分析、揭露和批判.
Abstract
As a new form of capitalism that transforms emotions into an important means of capital accumulation,emotional capitalism is a product of the catena of Emotional Sociology'prosperity,socio-economic structure'great transformation,the universalization of communication in digital society,and the commodification of social relationships.It is mainly characterized by the marketization,politicization,presetting and stratification of emotions.The interweaving of consumerism logic and emotions has made emotions being hunted,kidnapped and manipulated by capital logic,which leads to the sustaining innovation of the realization form of capital accumulation,ordered transformation of political governance mode,and the concrete infiltration of western ideology.Emotional capitalism disguises the fake universality of the interests of the capitalist class with the consumerist logic,conceals the pseudo legitimacy of the capitalist class'rule with the"post truth"nature of emotional rule,obscures the pseudo eternity of the capitalist class'fate with the alienation of emotional labor,disguises the inverted economic foundation with emotional fetishism,and dissolves the subjectivity of the revolutionary class with emotional public.It has strong characteristics of concealment,confusion,falsehood and deception,as well as the distinct capitalist ideological attributes,which must be analyzed,exposed,and criticized.
关键词
情感资本主义/出场逻辑/外在表征/运行方式/虚假幻象Key words
emotional capitalism/appearance logic/external representation/operational mode/false illusion引用本文复制引用
出版年
2024
NETL
NSTL
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