马克思主义理论学科研究2024,Vol.10Issue(11) :98-107.

论数字技术赋能社会主义意识形态引领力提升

Analysis on the Empowerment of Digital Technology to Promote the Power to Inspire the People of Socialist Ideology

李江静 黎晓琳
马克思主义理论学科研究2024,Vol.10Issue(11) :98-107.

论数字技术赋能社会主义意识形态引领力提升

Analysis on the Empowerment of Digital Technology to Promote the Power to Inspire the People of Socialist Ideology

李江静 1黎晓琳2
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作者信息

  • 1. 华大学高校德育研究中心;清华大学马克思主义学院 北京100084
  • 2. 清华大学马克思主义学院 北京100084
  • 折叠

摘要

数字技术全方位融入社会生产生活,不仅深刻改变着人类的活动场域与生存样态,也推动着信息生产传播模式和意识形态格局发生新变化.新的时代境遇下,数字技术造成了意识形态传播立体化场景化与碎片化娱乐化并存、意识形态话语表达创新与话语权威解构同在、意识形态内容分发精准化与价值认同分化等方面的双重影响.为了更好实现数字技术对社会主义意识形态引领力提升的赋能助力,有必要从战略层面加强数字关键核心技术攻关、推进国家文化数字化战略,从传播层面打造全媒体数字化传播矩阵、推动主流意识形态感性化传播,从内容层面适配受众需求与信息偏好、促进意识形态内容的供给侧改革.

Abstract

The comprehensive integration of digital technology into social production and daily life is profoundly changing human activities and modes of existence,while also driving new changes in the patterns of information production,dissemination,as well as the ideological landscape.In the context of the new era,digital technology has a dual impact on the realm of ideology,including promoting the multidimensional and scenarized spread of ideology while potentially leading to the risks of fragmented and entertainment-driven ideological dissemination,innovating the expression of ideological discourse while potentially causing the risk of deconstructing the authority of ideological discourse and facilitating the targeted push of ideological content while potentially leading to the risk of ideological identity differentiation.To better leverage digital technology to enhance the power to inspire the people of socialist ideology,it's essential to intensify research on core digital technologies and promote the national cultural digitalization strategy at the strategic level.As for dissemination,it's essential to create an all-media digital communication matrix and promote the perceptual dissemination of mainstream ideology.At the content level,it's crucial that adapting to the audience's needs and information preferences and facilitate the supply-side reform of ideological content.

关键词

数字技术/社会主义意识形态/引领力/数字技术赋能

Key words

digital technology/socialist ideology/the power to inspire the people/empowerment of digital technology

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出版年

2024
马克思主义理论学科研究

马克思主义理论学科研究

CSSCI北大核心
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