The comprehensive integration of digital technology into social production and daily life is profoundly changing human activities and modes of existence,while also driving new changes in the patterns of information production,dissemination,as well as the ideological landscape.In the context of the new era,digital technology has a dual impact on the realm of ideology,including promoting the multidimensional and scenarized spread of ideology while potentially leading to the risks of fragmented and entertainment-driven ideological dissemination,innovating the expression of ideological discourse while potentially causing the risk of deconstructing the authority of ideological discourse and facilitating the targeted push of ideological content while potentially leading to the risk of ideological identity differentiation.To better leverage digital technology to enhance the power to inspire the people of socialist ideology,it's essential to intensify research on core digital technologies and promote the national cultural digitalization strategy at the strategic level.As for dissemination,it's essential to create an all-media digital communication matrix and promote the perceptual dissemination of mainstream ideology.At the content level,it's crucial that adapting to the audience's needs and information preferences and facilitate the supply-side reform of ideological content.
关键词
数字技术/社会主义意识形态/引领力/数字技术赋能
Key words
digital technology/socialist ideology/the power to inspire the people/empowerment of digital technology