国家形象设计和时代美学——专访杭间
National Image Design and Aesthetic of the Times—Interview with Hang Jian
孙嘉
摘要
本文通过对清华大学人文讲席教授、中国美术学院原副校长杭间教授的采访,深入探讨了国家形象设计的内涵、工作方式和在全球化背景下的定位等问题.杭间强调,国家形象设计既要反映国家的政治意志和思想理念,又要与日常生活中的设计相结合,推进实施即设计管理也要注重计划经济与市场经济的结合.今天,互联网经济和大数据的使用也为设计带来了新的可能性.他还指出,中国设计应避免盲目追求表面的"民族化"等形式,而要通过春风化雨、文明互鉴式在国际上产生影响.
Abstract
This article presents an in-depth discussion based on an interview with Professor Hang Jian,a professor at the China Academy of Art and a Chair Professor at Tsinghua University.The interview explores key issues such as the concept of national image design,the working methods involved,and its positioning in the context of globalization.Hang emphasizes that national image design should not only reflect the political will and ideological values of the state but also be integrated with daily design.He highlights the combination of plan and market as a distinctive feature of national design,while also recognizing the potential of internet economy and big data in the design process.Hang also argues that Chinese design should avoid superficial formalism and instead focus on making a subtle yet impactful influence on the international stage.
关键词
国家形象设计/全球化/传统文化/创新设计/文明互鉴Key words
national image design/globalization/traditional culture/innovative design/cross-cultural learning引用本文复制引用
出版年
2024
NETL
NSTL
万方数据