The Evolution of Images and the Reflection of Meaning—Thoughts on the Design Process of the Beijing Summer and Winter Olympics
The discussion of the relationship between the symbolism of images and national image,which was highly emphasized during the design of the image of the two Beijing Olympics,this relationship is associated with traditions and customs,and is interpreted against the backdrop of international political situations and global cultural trends.This paper conducts a comparative study of the selected images used in the medal designs,sports program icon design,and core graphics of the two Beijing Olympics,discussing how traditional images and their symbolic meanings can maintain vitality and evolve into new forms and meanings that align with the strategic objectives of national image design,even after a long passage of time and changes in context.
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