In Search of the East:The Aesthetic Narrative of the Asian Games in the National Image
National image design is the process of visualizing and realizing the narrative,dissemination and identification of Chinese cultural traditions,cultural innovativeness and cultural awareness.The shaping and dissemination of national image in the context of Asian Games aesthetics is a comprehensive demonstration of China's dignity as a great power in the East and the world.Taking the 19th Hangzhou Asian Games as a case study,we will clarify the pattern and perspective of constructing China's national image from a global perspective,and strengthen the"cultural self-awareness"as"the other"through the mutual interpretation of"the other"and"the identity of the other",and"cultural self-awareness"as"the other".Through the mutual interpretation of the identity of the"we"and the"other",the cultural identity of the"we"will be strengthened,and the contribution of Chinese culture to the world will be strengthened by the"cultural value".With inheritance and revitalization,reconstruction and activation,imagery and realm,we will build an"oriental poetic"image of Asian Games aesthetics,and present a comprehensive,three-dimensional,and effective Chinese program of national image shaping of Asian Games aesthetics in the new era,to realize cross-cultural communication among the international community.
national imageAsian Games aestheticsoriental poetrynarrative