Textual Context and Visual Rhetoric of China's National Image Design in the New Era
This paper explains and sort out China's national image design in the new era and its existing problems from the two aspects of textual context and visual rhetoric.It believes that only on the basis of a deep understanding of the political and social context in which the design is situated,as well as the production and construction of visual discourse for dissemination and acceptance,can we realize the macroscopic goal of designing a national image for China in the new era from the Chinese subject and based on the reality of China.It's can not only help to build a consensus on the image of China in the new era internally and consolidate the progressive cause of national unity,but also help to respond to the relevant problems of the image of China generated and disseminated as a knowledge and imagination system in the cultural context of the West.
new eranational imageChinese-style modernizationCivilization-Statevisual rhetoric
NETL
NSTL
万方数据
