The Narrative Theme and Visual Expression of the"Promotion Image"in New Year Paintings from the Perspective of Cultural Consensus
From the Qing Dynasty to the 1960s,a unique type of woodblock New Year painting called"Promotion Image"was popular throughout the country.The themes are diverse,and the image expression follows a relatively consistent form,with a strong gaming nature.By combining literature and historical materials with image materials,statistical and comparative analysis was conducted on the themes,origins,and periods of such images.It was found that the promotion image undertakes the function of image construction through its diverse visual representations,conveying cultural consensus,building the Chinese national cultural community,and respond to the need to enhance cultural identity through visual image by shifting the theme of the times.
New Year wood-block picturespromotion imagecultural consensus
NETL
NSTL
万方数据
