On the Life-Practice Support of Ideological and Theoretical Publicity:On Avoiding the Sweeping Generalization of Theoretical Dissemination
With its connotations of easy-to-understand publicity,the essence of people's democracy,the theme of courageous struggle,and the position of people first,the CPC's ideological and theoretical publicity has shaped the lofty communist ideals and beliefs of generations of Chinese people,and promoted the Chinese masses to consciously devote themselves to the great practice of national liberation and rejuvenation.Since the reform and opening up,ideological and theoretical publicity has tended to be detached from the masses,as a result of the adjustment of the ownership structure,the differentiation of class and social interests,the change of social organization structure,and the profound changes in social values.Therefore,ideological and theoretical publicity in the new era should be better integrated with the people's living world,enhancing humanistic care,focusing on emotional narratives and giving play to the role of models.To realize the innovative development of the CPC's ideological and theoretical publicity in the new era,the publicity should also promote the correct social and political orientation through guiding most of young people to follow the Party,take root in the people,and dedicate themselves to the country.
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