Influences of Bullet Screen Culture on Values of College Students and Its Countermeasures
In order to guide the university students to develop the correct values and scientifically address the challenges brought about by the negative effects of bullet screen culture,the paper makes the theoretical analysis of the characteristics of interaction and immediacy,symbolization and fragmentation,entertainment and liberalization in the generation and development process of the culture,discusses the negative impacts of the culture on university students'value orientation such as secularization,self-centered value evaluation and distorted value attribution and proposes from the perspective of intrinsic safeguards,rational regulation and virtuous cycles the measures to optimize the culture and the ways to resist the adverse impact of the culture on university students'values,i.e.,improving the video content,strengthening the legal regulations in the cyberspace and enhancing the students'online literacy.
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