The Ningbo Qing'an Guild Hall possesses two distinct values,namely the preservation of Ningbo's business culture and the promotion of Mazu culture.In the ongoing efforts to construct contemporary Maritime Silk Road culture,the Qing'an Guild Hall,along with other pertinent resources in the Ningbo region,can be integrated to establish a platform for cultural exchange and cooperation in Maritime Silk Road.This initiative aims to cultivate a Maritime Silk Road cultural and tourism brand,while leveraging digital technologies to enhance the Guild Hall's image through three specific paths of activation and utilization.Consequently,the Qing'an Guild Hall is poised to assume a more significant role in the development of Maritime Silk Road culture.
Qing'an Guild HallMaritime Silk Road cultureMazu cultureactivation and utilization
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