Research on Influencing Factors of Intergenerational Transmission of Health Communication in Digital Society——Research Based on the Elderly Population
The digital generation gap has placed the elderly group in a disadvantaged position in terms of health communication.This study examines the factors that affect the intergenerational transmission of health communication among the elderly in the digital society,from the perspectives of health communication adaptability,health communication enhancement willingness,health communication feedback willingness,health communication feedback behavior,and health communication feedback effect.Based on the correlation analysis of key factors,a regression analysis with feedback effect as the depende nt variable was conducted.The results show that family parent-child relationship(0.064*),health communication enhancement willingness(0.145**)and health communication feedback willingness(0.274*)significantly predict positive feedback effects of health communication.
digital generation gaphealth communicationdigital back-feedingelderly population
NETL
NSTL
万方数据
维普
