Analysis of Talent Demand and Cultivation Training Strategies for the New Media Industry in Ningbo Region——Taking Ningbo Childhood Education College as an Example
As a port city,Ningbo has a favorable development environment and potential in the new media industry.Research has found that the most needed talent types for new media companies are planning and creativity,followed by new media operations and photography and videography.The professional skill requirements mainly include text production,video production,data analysis,and event promotion.Autonomous learning ability and stress resistance ability are considered important qualities for new media advertising talents.There is also an imbalance in talent cultivation in the new media industry in Ningbo,and it is necessary to strengthen the education of new media majors in universities and vocational colleges,improve the adaptability of curriculum design and teaching methods,and to adopt modular segmented teaching and practical teaching methods to enhance students'professional and practical abilities and meet the industry's demand for talent.
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