宁波图书馆通过推出动漫形象"甬图君"、地方文献动漫化、动漫影音化、IP衍生品开发等多方式开展动漫阅读推广活动,形成一定实践经验,但在运营模式、人才建设、形象立体化、产品开发、受众面、合作范围等方面还存在不足.宁波图书馆应优化系统化运营模式、培养优质动漫阅读推广人、动漫 IP 形象立体化、开展 ACGN 动漫集市、扩大受众年龄段范围、加强行业合作和拓展多元化形式等策略,以提升动漫阅读推广工作.
Ningbo Library Animation Reading Promotion Practice and Improvement Strategy
Ningbo Library has carried out animation reading promotion activities by launching animation image"Yongtujun",local literature animation,animation audio-visual,IP derivative development and other ways,and formed certain practical experience.However,there are still deficiencies in the operation mode,talent construction,three-dimensional image,product development,audience,and scope of cooperation.Based on this,Ningbo Library should optimize the systematic operation mode,cultivate high-quality animation reading promoters,three-dimensional animation IP image,carry out ACGN animation market,expand the audience age range,strengthen industry cooperation,expand diversified forms and other strategies to improve the promotion of animation reading.
animation reading promotion practicethree-dimensional animation imageanimation communication of documentsanimation IP industry chain
NETL
NSTL
万方数据
维普
