Evolution and Prospects of Advertising Communication Models in the New Media Era
The advertising industry is facing a major upheaval in the era of new media,along with a revolution in advertising platform marketing.The revenue of traditional media advertising is gradually declining,while mobile internet new media has become mainstream,and brand owners are also seeking personalized advertising placement effects.In this context,the transformation of the advertising platform marketing model is inevitable.By analyzing the new trends in the development of the advertising industry,including changes in consumer demand,rapid technological development,and increasing complexity of the market environment,it can be found that advertising will develop towards more intelligent,interactive,and cross-border directions in the future,which is also the direction that the advertising industry must pursue.
new mediaadvertising communicationgeneration Zprecise target audiencemetaverse
NETL
NSTL
万方数据
