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习近平文化思想的国际传播

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习近平文化思想是民族性与世界性的有机统一,推动其国际传播是中国为促进不同文化取长补短、共同进步作出积极贡献的典型范例.在国际传播视域下,要充分认识习近平文化思想在弘扬全人类共同价值、推进世界各国文明交流互鉴、让世界更好认识并读懂中国、不断创造和发展人类文明新形态等方面的深刻价值意蕴.聚焦讲故事这一国际传播最佳方式,以讲清事实、讲活形象、讲深情感、讲透道理为话语理路,阐释基于人类共同经验范围精选的国际传播核心话语内容,呈现出习近平文化思想国际传播的话语表达图景.探究习近平文化思想国际传播的实践策略,要凝练世界想听与中国想说平衡契合的传播话语,打造由单一叙事转向多元叙事形态的叙事模式,汇聚全媒体合力搭建跨媒介、智能化传播系统,优化议题设置和评估机制,以实现效能提升.
The International Dissemination of Xi Jinping Thought on Culture
Xi Jinping Thought on Culture is the organic unity of nationality and cosmopolitanism,and the promotion of its international dissemination is a typical example of China's positive contribution to the promotion of different cultures to complement each other's strengths and make common progress.In the context of international communication,it is important to fully understand the profound value of Xi Jinping Thought on Culture in promoting the common values of all mankind,advancing the exchanges and mutual understanding of civilizations around the world,enabling the world to better understand China,and continuously creating and developing a new form of human civilization.Focusing on storytelling as the best way of international communication,we will take telling facts,vivid images,deep emotions,and thorough reasoning as the rationale of discourse,explain the core discourse content of international communication based on the scope of common experience of mankind,and construct a discourse expression landscape for the international communication of Xi Jinping Thought on Culture.To explore the practical strategies for the international dissemination of Xi Jinping Thought on Culture,it is necessary to condense a communication discourse that balances what the world wants to hear and what China wants to say,create a narrative mode that shifts from a single narrative to multiple narratives,bring together the entire media to construct a cross-media,intelligent communication system,and optimize the issue-setting and evaluation mechanisms to achieve improved effectiveness.

Xi Jinping Thought on CultureChinese cultureinternational communication

刘建光、赵黎黎

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南昌大学 马克思主义学院,江西 南昌 330031

上海商学院 工商管理学院,上海 200235

习近平文化思想 中华文化 国际传播

2024

南昌大学学报(人文社会科学版)
南昌大学

南昌大学学报(人文社会科学版)

CSSCICHSSCD北大核心
影响因子:0.413
ISSN:1006-0448
年,卷(期):2024.55(5)