The Global Civilisation Initiative:Discourse Connotation,Communication Dilemmas and Breakthrough Strategies
The Global Civilisation Initiative is a complex concept that embodies profound instrumental,ethical,emotional and identity significance in terms of methodology,value,theory and identity.In terms of discourse connotation,the Global Civilization Initiative takes the"four advocacies"as its main content,indicating the overall value,historical indication and contemporary confirmation of the promotion of civilizational development from four aspects:premise foundation,value axis,communication base,and dissemination driving force.From the perspective of discourse dissemination practice,the Global Civilisation Initiative is mainly faced with the dilemma of discourse interpretation under the cross-cultural communication between China and foreign countries in the dimension of action,the dilemma of discourse dissemination under the stigmatisation of China by the West in the spatial dimension,and the dilemma of discourse acceptance under the negativisation of the universal discourse in the dimension of memory.So it is necessary to enhance the discourse interpretation capability of the Global Civilisation Initiative by adhering to the unification of theoretical narratives and daily narratives;and adhering to the"rigid narrative".We must strengthen the discourse interpretation ability of the Global Civilisation Initiative by adhering to the unity of theoretical narratives and daily narratives,create a discourse dissemination matrix of the Global Civilisation Initiative by adhering to the unity of rigid narratives and flexible narratives,and do a good job of integrating the discourse of the audience of the Global Civilisation Initiative by adhering to the unity of rational narratives and empathetic narratives to highlight the profound connotation of the Global Civilisation Initiative,and enhance the international recognition of the Global Civilisation Initiative.
Global Civilisation Initiativethree major initiativescommunication dilemmaspractice mechanisms
万方数据
