摘要
随着社交媒体的迅速发展和普及,人们在日常生活中越来越多地参与到网络交流和信息传播中.在数字化时代,社交网络中的"吃瓜"行为作为一种特殊的社交现象逐渐受到人们的关注.有必要探讨社交网络中的"吃瓜"行为的表现形式、本质和特征,揭示从众心理、猎奇心理、寻求行为参照和替代性满足等心理动因,分析社交网络中的"吃瓜"行为所产生的公众监督、信息拓宽、社会话题议程关注等正面影响以及所导致的网络暴力、谣言传播和信任危机等负面影响,针对社交网络中的"吃瓜"行为,提出完善法律法规、回归理性和重视价值观引导等治理对策,为社交媒体的健康发展提供参考.
Abstract
With the rapid development and popularization of social media,people are more and more involved in network communication and information dissemination in their daily lives.In the digital age,the behavior of"melon-eating"in the social network as a special social phenomenon has gradually attracted people's attention.It is necessary to explore the forms,essence and characteristics of"melon-eating"behavior in social networks,and reveal the psychological motivations such as conformity,curiosity,and seeking for behavioral reference and alternative satisfaction,and analyze the positive effects of"melon-eating"in social networks,such as public supervision,information broadening,attention to social topics and agendas,and the negative effects,such as network violence,rumor spreading and trust crisis.It is also necessary to propose governance measures such as improving laws and regulations,returning to rationality,and valuing value guidance to address the"melon-eating"behavior in social networks,in order to provide reference for the healthy development of social media.
基金项目
国家哲学社会科学研究重大项目(2019)(19ZDA015)
NETL
NSTL
万方数据