Analysis of the Current Situation of Agricultural Products Brand Consturction in Shanxi Province
The agricultural product brands is an important component of agricultural modernization,which have great signifi-cance for enhancing the added value of agricultural products,expanding market channels,and increasing farmers'income.Shanxi Province,as an important agricultural production area in China,occupies an irreplaceable position in national food se-curity.But at present,there is a decline in the overall rural labor force and insufficient agricultural productivity in Shanxi province,the fundamental reason is that the sales channels for agricultural products are blocked,the value of high-quality a-gricultural products cannot be reflected,and there is a lack of fresh labor injection.How to smooth sales channels,increase product prices,and promote farmers'income has become a top priority in current agricultural work.This article took brand building as the starting point to analyze how to increase the market share of agricultural products,enhance consumer loyalty,and promoted farmers'income growth.
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