Research on the Development of Guangdong Hot Spring Tourism Industry Based on ASEB Grid Analysis Method
Guangdong,as one of the provinces with the richest hot spring resources in China,is also the fastest and most mature area for the development of hot spring tourism in China.In the process of rapid development,Guangdong hot springs have gradually formed their own advantages and characteristics,but also face a series of problems,such as disorderly development of hot spring resources,homogenization of hot spring tourism products,and uneven product quality.These problems have intensified the market competition pressure of Guangdong hot spring vacation industry.This article focuses on the problems faced by the development of hot spring tourism in Guangdong.The AESB grid analysis method is applied to clarify the advantages,disadvantages,opportunities,and challenges of the development of hot spring tourism in Guangdong.At the same time,combined with the four aspects of activity,environment,experience,and benefits of the Manning Hass Dreyff Brown hierarchy of needs theory,the article analyzes the current situation of hot spring resources and hot spring industry in Guangdong,and focuses on the main problems of hot springs in Guangdong,Propose feasible and scalable development strategies.
Guangdong hot springsHot spring tourismASEB grid analysis method
万方数据
维普
