Factors Influencing the Improvement of Guangdong Farmers'E-commerce Live Marketing Capability and Countermeasures
Farmers'e-commerce is booming and developing rapidly in Guangdong,but it has also exposed the problem of insufficient anchor capabilities.This study focuses on analyzing the influencing factors of farmer anchors'professionalism and credibility,interactive ability,personal image and style,live streaming scene and layout,live streaming content and planning,interactive and promotional methods,team collaboration and technical support,and proposes countermeasures and suggestions such as strengthening talent cultivation and skill training,optimizing platform supervision and review mechanisms,innovating live streaming forms and content,strengthening market research and analysis,and improving supply chain and logistics systems.
万方数据
维普
