Exploration of Agricultural Brand Design Construction from the Perspective of Semiotics Theory
This paper takes semiotics theory as the perspective to explore the construction of agricultural product brand design under the theoretical framework of Saussure's semiotics and Pierce's semiotics.Through theoretical analysis and empirical research,it reveals the strategy of using symbols in the brand design of agricultural products,and points out the core position of semiotics in the construction of agricultural product brands and its value.Through empirical research,the thesis explores the application effect and opti-mization path of agricultural product brand design under the guidance of semiotics theory at the practical operation level,aiming to pro-vide theoretical basis and practical reference for the innovative design of agricultural product brand,to promote agricultural product brand to realize the transformation and development from product to culture,to enhance the market competitiveness,to increase the in-come of agriculture and farmers,and to promote the development of rural economy.
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