保健食品广告语中的语用模糊与批评性分析
A Study on Pragmatic Fuzziness in Health-care Food Ads and a Critical Pragmatic Analysis
朱金兰1
作者信息
- 1. 南京工业职业技术学院 基础课部, 江苏 南京 210023
- 折叠
摘要
语用模糊作为一种交际策略手段,在特定的语境中,服务于特定的交际目的,既有积极的语用功能,也有消极的语用功能.研究考察了涉嫌违法的保健食品广告语中语用模糊的分布、类型及其负面语用功能,有助于提醒广告受众提高辨别意识,正确地解读保健食品广告语,以免被诱骗与欺诈.
Abstract
As a communicative strategy, pragmatic fuzziness serves a specific communicative purpose in a specific context and has both positive and negative pragmatic functions. The study investigates the pragmatic fuzziness distribution, types and negative pragmatic functions of health-care food advertisements that are suspected of breaking the law, which can help to remind the advertisement audience to improve their awareness of discrimination and correctly unscramble the health-care food advertisements so as to avoid being tricked and cheated.
关键词
保健食品广告/语用模糊/批评分析Key words
health-care food ads/pragmatic fuzziness/critical analysis引用本文复制引用
基金项目
江苏省2015年度教育厅高校哲学社会科学基金(2015SJB260)
江苏省2016年度政府留学奖学金资助项目()
出版年
2018
NETL
NSTL
维普
万方数据