Digital Consumption and the Drive for Green Innovation:Can Increasing Quantity and Improving Quality Go Hand in Hand?
Digital consumption is an important part of the high-quality development of China's digital economy,as well as an important vehicle for opening up the domestic and international double cycle and promoting the deep integration of digital technology into the real economy.In this paper,the causal effect of urban green innovation,driven by"pro-green"digital consumption,is examined with the help of the National Information Consumption Pilot,a quasi-natural experiment,using the progressive double-difference method.The study finds that digital consumption can strongly promote an increase in the quantity and quality of green innovation,and the conclusion still holds after conducting an instrumental variable robustness test,excluding speculative corporate behavior around green innovation,and a heterogeneity treatment effect,among others.We find that the driving effect of digital consumption is stronger on the quantity of green innovation than it is on the quality.Digital consumption leads to supply-side green technology progress with the transformation and upgrading of the consumption structure,and the acceleration of the market integration process is conducive to strengthening the promotion effect of digital consumption on the incremental quality of green innovation.When exploring the constraints affecting the effects of policy implementation,we find that fostering the digitalization of hard and soft skills and shaping a good innovation ecosystem are the next steps in the expansion of the effects of the digital consumption policy.Moreover,there is a spatial spillover characteristic of digital consumption in that the optimal radiation distance for digital consumption to drive green innovation development from the national central city is 100-200km.
digital consumptiondigital-real integrationgreen innovation driveincrease in quantity and qualitypilot information consumption