The relationship between job creativity requirement and employee creativity is a theme explored in research on organizational innovation;the internal mechanism for this effect is a popular topic for organizational scholars and management practitioners.Based on the job requirements-resource model and goal-setting theory,this study explores the mechanism by which job creativity requirement impacts employee creativity.An analysis of 435 paired questionnaires shows that the requirement positively affects employee creativity,and this relationship is partly mediated by job crafting;servant leadership positively moderates the relationship between job creativity requirement and job crafting.This study enriches the internal mechanism by which job creativity requirement impacts employee creativity.It also provides beneficial guidance for management to enhance employees'creativity from three aspects:actively guiding employees to recognize the job creativity requirement,encouraging employees to take the initiative to carry out job crafting according to work needs,and training team managers to pursue a service-oriented leadership style.
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