Converging Trickles:Study on the Income Effects and Spillover Effects of Rural E-commerce:Based on Evidence from 1809 Counties in China
The arduous task of advancing shared prosperity falls upon rural areas and farmers,and the growth of rural e-commerce represents an effort to foster rural revitalization,increase incomes,and achieve common wealth.This research is grounded in data from 1809 counties and Taobao villages data nationwide from 2014 to 2020,and it examines the direct impact and secondary effects of rural e-commerce development on rural household incomes via a panel data fixed effects model and a spatial Durbin model.The study discovered that rural e-commerce has substantially elevated the income levels of rural families compared to those in non-e-commerce villages,with a more pronounced impact in regions of lower e-commerce development and minimal economic clustering.Additionally,rural e-commerce exhibited strong secondary effects,which tend to reinforce the growth of e-commerce in neighboring areas or more economically established zones.State initiatives aimed at bolstering e-commerce in villages should emphasize enhancing farmers'skills training,boosting their technical proficiency and managerial skills,improving public infrastructure in agriculturally rich regions,increasing the distinctive competitiveness of specialty agricultural products in the e-commerce sphere,motivating leading rural e-commerce areas to support less developed regions,and facilitating the movement of agricultural products and rural factors to realize mutual beneficial,win-win outcomes,and shared prosperity.
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