A Study on the Mechanism of Cognitive Bias of the Responsible Subject to Farmers'Selection Preference for Cropland Protection Technology
This study employs survey data from rural households in Jiangsu and Anhui provinces to examine the mechanism underlying cognitive bias in the responsibility subjects that influence farmers'preferences for farmland protection technologies within the context of farmland transfer.The analysis reveals several key findings:Firstly,from the perspective of farmland transfer,farmers'rights and responsibilities in arable land protection are characterized by distinct temporalities,encompassing both the pragmatic approach of"whoever uses,whoever protects"and the proprietary stance of"whoever owns,whoever protects."The multifaceted deviations in farmers'role-perception-behavior regarding arable land protection result in a preference for short-term and superficial technologies.Secondly,farmers'perception of themselves as non-principal agents in arable land protection negatively impacts the frequency and duration of protective behaviors,as well as the propensity for behavior enhancement.Thirdly,the cognitive bias in farmers'rights and responsibilities significantly curtails investment in farmland protection;however,longer transfer leases can mitigate the adverse effects of farmers'non-principal responsibility perception on investment and behavioral preferences.To facilitate farmer participation in arable land protection,it is imperative to address cognitive biases through government-led public awareness and technology promotion campaigns.Additionally,leveraging the synergy between value-added agricultural products and the security of the transfer system can enhance farmers'economic expectations of adopting arable land protection technologies.Furthermore,policy innovations such as the introduction of land protection subsidies and the development of rural land mortgage initiatives for contractual and franchise rights should be pursued.
Farmland ConservationConservation Tillage TechnologyPerception of Subjects to Right and ResponsibilityChoice Preferences