Study on the Change of Development Mechanism of Urban Tourism in Nanjing
This paper divides the development stages by Mann-Kendall method and contrasts the change of development mechanism in the different stages of Nanjing by gray incidence analysis. The research shows that:in 1996-2012,the de-velopment of urban tourism in Nanjing can be divided into two stages,that is,low incremental stage in 1996-2003 and high incremental stage in 2004-2012. During the period of 1996-2003,the key factors influencing Nanjing urban tourism development are mainly the indexes related to Nanjing’s social and economic development,but during the period of 2004-2012,the development of urban tourism in Nanjing is affected by the tourism of Jiangsu and the whole nation. Contrasting these two stages,we can see that the effect on Nanjing’s urban tourism by the income level of rural residents of Nanjing and the whole country,the income level of urban residents of Jiangsu and the whole country,and the social employment of Nanjing is enhancing. Nanjing urban tourism development power transforms from internal forces to external forces, intrinsic motivation is also changed from the city to rural.