Spatial Correlation Characteristics of Location Choices of Chinese and Western Fast Food Chain Stores in the Main Urban Area of Hangzhou City
Based on the POI of fast food chains in Hangzhou,kernel density,collaborative location quotient method and geographical weighted regression model are used to analyze the spatial correlation characteristics of location choices of Chinese and western fast food chain stores in the main urban area of Hangzhou.The results show that:(1)The spatial hotspots of Chinese and western fast food chain stores in the main urban area of Hangzhou are distributed centrally in the central city and spread outwards in a starlike manner,and the spatialy distribution of Chinese and western fast food chain stores is closely related.(2)There is a certain correlation between the spatial distribution of Chinese and western fast food chain stores.Meanwhile,Chinese fast food chain stores tend to be closer to western fast food chain stores,and the more similar the brand operation modes of Chinese and western fast food chain stores are,the greater the collabrative location quotient will be.(3)The spatial correlation location of Chinese and western fast food chain stores shows the characteristics of central agglomeration and linear extension.And the spatial distribution of local correlation of Chinese fast food chain stores with western fast food chain stores is more significant.(4)The spatial distribution of Chinese and western fast food chain stores simultaneously shows similarity and differentiation.Western fast food chain stores generally tend to close to shopping malls while some Chinese fast food chain stores are also near industrial parks,office buildings and residential areas besides shopping malls.Moreover,the spatial scope of western fast food chain stores affected by different location factors is generally wider than that of Chinese fast food chain stores.
Chinese and western fast food chain storesconsumption spacespatial correlationcollaborative location quotientHangzhou
万方数据
维普
