Innovation of Medical Tourism Models in China's Free Trade Zone Driven by Medical and Healthcare Demand
The global medical tourism industry has witnessed rapid growth in recent years,and the phenomenon of outbound medical demand in China has become increasingly prominent.This paper focuses on how China's free trade zones innovate through medical tourism models to optimize domestic medical resource allocation and promote the return of residents'medical consumption.Through an in-depth analysis of the current state and driving mechanisms of cross-border medical tourism,as well as the behavior of medical tourists,the paper reveals the current landscape of medical tourism.Taking the Hainan International Medical Tourism Pilot Zone as a case study,the paper explores the path of incubating regional medical tourism models under the guidance of national policies.Finally,through a comparative analysis of the comparative advantages of major global medical tourism destinations,it provides insights for China's free trade zones to further expand medical tourism models and build internationally recognized medical tourism destination brands.This study lays a theoretical foundation and offers strategic recommendations to propel the transformation of medical tourism from external circulation to internal circulation,aiming to achieve a new paradigm of industry development where cross-border medical services are not confined to borders,and medical tourism is supported by internal circulation.
medical tourismmedical demandinternational medical tourism pilot areamodel innovation
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